5 reasons why recruitment

1. You’ll reach and keep the attention of a larger audience

As many organizations have already begun to realize, the traditional approach is no longer enough to maintain a competitive advantage when it comes to recruitment. With all the recent advancements in online and mobile technology, companies need to take advantage of the rise in popularity of these multimedia practices. Here is where recruiting videos come into play.

2. You’ll stay competitive

Videos are becoming increasingly utilized as a recruiting method. This means that if you aren’t incorporating videos into your own strategy, then you are falling behind the organizations that do. Getting overshadowed by competitors causes a lack of popularity, can be damaging to company brand, and ultimately heightens the risk of losing candidates with great potential.

3. You’ll appeal to the newer generations of talent

The future of the workplace is already here. If poaching the greatest and freshest candidates out of the talent pool is not a part of your recruiting strategy, you’ve now fallen behind all the companies that have already begun.

4. You’ll find your culture fit

80% of employee turnover can be linked to faults in the hiring process, according to a Harvard study. A majority of these errors happen due to a failure in the interview procedure.

In our article, ‘What skills should we look for when hiring in 2018?‘, we explained that hiring managers must look for a specific skill set when pursuing candidates. However, heavily focusing on technical or soft skills overshadows another essential quality – culture fit.

5. You’ll increase your employer's brand

Gallup defines an employer brand as “the way your organization’s prospective applicants, candidates and employees perceive you as an employer”. With this definition, it is unmistakable that recruitment videos are the perfect tool to establish and strengthen your company persona and brand.

Although words hold a significant amount of power, they do not possess the ability to reveal the passion and eagerness that transpires at a company the way video does. To showcase a positive brand image companies must present the company culture, its products and services.